On May 17th Mr. Karim
Khouider visited our class. He is CEO of Direct Optic, who imports glasses and
lenses from Korea to France.
1. What is Direct
Optic?
Direct Optic is founded
in March 2008 in Seoul. The company’s main markets are
France and French territories, Belgium, Switzerland, Luxembourg, Spain and
Italy. It has 3 websites and 10 shops for consumers. Mr. Khouider is one of the
french businessmen in Korea, and he has 35 employees in Korea and France. He
said, “I could build a company in just two days. It was
really fast compared to France, which takes three months to build a company,” when he established the company in Korea. It had also 5 million
euros revenue in 2016. Direct Optic’s shops are in
Paris, Paris Sud, Marseille, Nantes, Lyon, Toulouse, Bordeaux, Angers, Lille,
Montpellier, France.
2. How to provide to
consumers?
Direct Optic provides
its own products to consumers by 4 steps.
First, Know your
correction and your pupillary gap.
To order corrective
glasses from Direct Optic, consumers must have a prescription indicating their
optical correction. Then, they only have to send the validated order to the
company once by email, fax or post.
Second, Choose the
frame.
Choose the frame which
consumer likes among more than 1000 models available on its website. Virtual
test (on each product sheet), testing of frames at home or in one of its
stores. If consumer wants personalized advice contact its opticians, and they
will advise.
Third, Choose
prescription lenses.
Once the frame is
chosen, consumer has to choose his corrective lenses. In the lens selector,
Direct Optic gives him indications to choose his lenses according to his correction.
He will be able to choose the type of lenses (single vision, progressive,
mid-distance) and their range (Economy, Premium or Top of the range), thickness
and color if he wants.
Lastly, Choose
delivery method.
Direct Optic deliver
consumer’s glasses at home all over the world. If the
consumer lives in France, they can choose delivery method, in one of stores or
delivery at home.
