April 12th, Renault Samsung

We had a guest from Renault Samsung Motors (R-S Motors).His name is Marc Bauza from France. and he's in charge of General Manager Innovation, and Global Innovation Project Manager in R-S motors in Yongin.Today he talked about R-S Motors in history and gave us brief introduction of his company.

Firstly, he talked about the top ranking countries in sailing cars. Korea was in the middle of ranking in production. and in sales. In sales, Korea was ranked at the bottom.

Then he showed us a segment of the car companies. In Korea the segment D is the most famous models, such as SM5,SM6, E-class, 5series, etc. and indeed, the model SM6 has succeed in Korean car market and it is the best selling car of R-S motors.

When it comes the number of car selling, R-S motors is not enough for ranking top levels. Hyundai and KIA are still top two car company in Korea.

In terms of customer services, R-S Motors is the best automotive company in Korea. For many years, R-S Motors has in charge of top ranking in the service area. and they think of it as the most powerful strategy.

After he finished the presentation, some students asked about the company's strategies, and etc.

There was a question about the company image. Currently, SM6 is the most commonplace in Korea. We can see this car so many times. However, R-S Motors has recalled SM6 for some reasons. He applied like 'it is important what to do before they recall the cars. If the company does not react about the car problems, the customers would not be happy, but we recalled the cars, and tried to make our customers happy'.

As a student, we never have had this kind of meeting with professional workers in industries. So that was the new experience of learning a market in real.