Muser company, Mr.Christoper Muser
Since 2005, Muser Company(French), is a Korean based
company specialized in the promotion, the development and the management of the
distribution of ready to wear and Fashion accessories.
It is located in 29, Dosan-daero 17-gil, Gangnam-gu,
Seoul, Republic of Korea.
In the past, they launched kitchen items but these
days they took trendy items.
Mr.Christoper told us about Muser's activities and
licensing, what is the competitiveness in market.
This is the things they do normally.
·Development and management of license agreements
·import and distribution of ready to wear and fashion
accessories
·management of production and export of ready to wear
and fashion accessories
·management of application and registration of
trademarks
·management of the DIRECTO market place
·Quotation and management for shootings(photos and
videos)
According to him, there are few steps for licensing.
the first one is introduction of the brand and makes business plan,
contract(2~5years) with other company considering fixed amounts, MG+% after
that contract(2~5years) again for decision.
Comparison of the DS, HS has various of benefits to
sell.
Low price with same products, easy to access using
just phone or internet, rapid circulation makes them improve efficiently.
They have typical site for home shopping market called
'DIRECTO'
DIRECTO is a market place that sells, ready to wear at
the same price as it is in the countries of origin.
There are several reasons why brands and customers
choose 'Directo'
-Brand can use the visibility of the market place to
sell,
-can save money on the marketing
-No need to create a website
- Direct buying for the brands
- korea banks qualitative payment services
- Easy pay, easy refund
- Easier communication
- a larger choice.
